Global economy bites harder as Jumia ends free delivery

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Jumia, the African online shopping giant, has announced the end of Prime, its free delivery subscription. The move is one of several steps the company has taken to cut costs after fifth straight loss on the New York Stock Exchange. In a statement issued by the company, Jumia intends to focus resources on “core areas and projects with attractive ROI and distinct ecosystem benefits,” TechCabal said. The move also includes “de-emphasizing or discontinuing projects and ventures that do not meet such standards.” In addition to discontinuing Jumia Prime, a special service that offers unlimited free deliveries to loyal subscribers, the company has also stopped offering first-party groceries in some markets due to low volumes. To do. The company will further reduce labor costs by reducing the size of its Dubai office. Senior command and decision-making centers will also be relocated closer to African consumers and merchants. Jumia has also made changes to its management team in light of the new developments.

Samuel Alexander

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