Business and advertising and marketing experts have entreated marketers in Nigeria to undertake current and technological gear and strategies to construct sustainable systems round their agencies that could make sure survival without or with them in charge.

They spoke throughout the inaugural Advertisers Association of Nigeria Small and Medium Enterprise Business’ summit together with the SME Mall in Lagos, as a part of the sports for the ADVAN Africa Excellence Awards scheduled to preserve in November in Lagos.

Speaking at the theme, ‘Marketing as a device for sustainable enterprise development’, the President, Advertisers Association of Nigeria, Osamede Uwubanmwen, stated maximum marketers constructed a enterprise round their very own skills, abilities, and vision, with out thinking about their enterprise to be a separate entity

“As an entrepreneur, you need to pay your self and make certain your enterprise is separate and distinct, and it’s far risky to deep your hand into your enterprise finances to run different matters out of doors your enterprise,” he stated.

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